Brainlabs specialises in data-led marketing solutions.
Jane Imrie

Growing marketing firm gets investment boost from Livingbridge

Data-led marketing company Brainlabs has received investment from private equity firm Livingbridge following a period of significant growth.

Based in London, Brainlabs was founded in 2012 by former Google employee Daniel Gilbert, who left the tech giant to start his own business after identifying an opportunity to disrupt the market with scientific data-led solutions.

The company has already had industry-wide acclaim, having been listed as 1st in Deloitte’s Tech Track Fast 50, 5th in the Financial Times fastest growing companies in Europe, 5th in the Sunday Times Best Small Companies to Work For, and Masters of Marketing Agency of the Year for two consecutive years.

The investment comes from Livingbridge’s dedicated enterprise fund, and will be used on acquisitive growth strategy, namely building a pipeline of merger targets with SEO, content, production, data, and email knowledge to strengthen its existing performance marketing proposition.

Speaking about the new investment, Brainlabs CEO Daniel Gilbert commented: “I’m buzzing. We’re going to hit the ground running and reunite creative and media with a full-service marketing agency built first and foremost around clients who want true partnerships, specialist expertise and market-leading growth.”

Daniel added: “I am also excited to welcome Livingbridge as new partners in our business. Having met most mid-market PE firms it was clear to me that Livingbridge stood apart in their understanding of our sector, their ambitions for our business, and their track record of success as a firm.”

Matt Upton at Livingbridge explained: “Brainlabs is a remarkable agency and an example of a robust British business which has grown from the strong UK business ecosystem, with an exciting future ahead.

“We are delighted to be working with the team as they look to grow market share, both organically and through M&A.”

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