Luxury car hire firm undergoes rebrand following expansion

London-based car hire service Vroomerz has relaunched as Driverso after adding 100 new high-end models to its fleet.

Since being founded in 2017, the company has provided services to over 500 customers across 40 countries including the UK, Italy, France, Spain, Portugal, Switzerland, Germany and Austria.

The newly-named Driverso now has over 400 new models from 20 luxury vehicle suppliers, including a Ferrari 488 GTB and Lamborghini’s new Urus SUV.

Driverso has ambitions to become the largest luxury car hire service in Europe, with plans to expand its fleet to 1,000 vehicles by the end of 2019.

Commenting on the repositioning of the brand in the market, managing director of Driverso, Pierluigi Galassetti, commented: “Whereas Vroomerz was all about the car, Driverso emphasises the full experience, exploring a more thrilling side of driving that isn’t often associated with hiring a car.”