Flexible workspace firm rebrands for long-term vision
Workspace intermediary firm officebroker.com has rebranded as Officio as part of a commitment to ensure higher industry standards.
The company decided to rebrand to raise industry standards, move away from the broker model and reflect its commitment to long-term business relationships.
Officio CEO Chris Meredith explained: “We felt the word broker no longer reflected what we do, which is to take real pride not simply in helping clients find a workspace but in helping them find the right space.
“Across the industry we have seen too much focus on short term practices with incentives to encourage sales with purely a short term view. But it doesn’t help any business to have to continually move offices each year so we are working with providers on a much longer term approach.”
Officio’s rebrand comes at a time when the short-term office space industry is experiencing rapid growth due to an increase in the popularity of flexible and co-working, with flexible workspace providers taking square footage in the form of new leases than any other industry in 2018.
With providers facing stiff competition to secure clients, the Officio rebrand aims to differentiate the firm and encourage further growth. Chris continued: “Our rebrand is our way of saying we are deeply committed to raising standards and to leading the industry on this. We see ourselves as the champions of flexible workspace in the UK.”
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