Clothing and dancewear brand Pineapple has returned to its Covent Garden roots with the relocation of its UK flagship store.
Jane Imrie

Pineapple goes back to its roots with Covent Garden flagship store

Clothing and dancewear brand Pineapple pays homage to its Covent Garden roots with the relocation of its UK flagship store.

Based in a prominent unit at 8 Mercer Walk, the relocated flagship store is now situated directly opposite the original Pineapple Dance Studio.

Founded by Debbie Moore OBE in 1979, Pineapple grew from a single studio in a formerly derelict warehouse to an established dance fashion brand.

Debbie Moore, owner and CEO of Pineapple Dance Studios, commented: “Our location means a great deal to me as it is embedded in the heritage of the Pineapple brand.

“Therefore, staying in this area was an obvious choice, especially since Covent Garden is the centre of dance in London, and has grown to be such a thriving retail destination over the last forty years.”

The new 700 sq ft store, in a unit owned by The Mercer’s Company’s estate, features the brand’s famous clothing line of activewear, seasonal collections, footwear and accessories for women and girls.

Simon Taylor, property director at The Mercers’ Company, added: “Over the years, Covent Garden has transformed as a destination and Pineapple’s following has played great tribute in evolving the area as a prime retail destination.

“The brand’s heritage is rooted within the arts industry and continues to be a significant footfall driver for the estate.”

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