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CoGo, short for ‘Connecting Good’, aims to connect consumers to brands and businesses that align with their personal values.
Jane Imrie

Ethical consumer app CoGo secures £300k investment

Ethical consumer mobile app CoGo has closed a £300k investment round led by members of Conduit Connect with participation from angel investors and family offices.

Founded by Ben Gleisner, CoGo is short for ‘Connecting Good’ and aims to connect consumers to brands and businesses that align with their personal values, enabling them to make informed consumption choices.

Since launching in January 2019, the app has already attracted retailer the Co-op as well as high street food chains Wahaca and Caravan.

The funds from the investment round will be used to enhance the features of the app as well as boosting CoGo’s expansion plans.

Ben Gleisner, founder and CEO of CoGo, commented: “A key objective for CoGo is to enable consumers to play a role in the future of their planet by giving them informed choices about which companies they should support based on issues they care most about.

“This investment will bring us closer to achieving our ambition to reach more people, by giving us the resources to expand across the UK and to enhance features to the app that will benefit both consumers and businesses.”

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