cycling
Specialising in electric and folding bikes, cycling apparel and accessories, cycling brand Velorution has chosen 325 King’s Road as the location of its new London store.
Jane Imrie

‘Urban lifestyle’ cycling brand joins Kings Road with new store opening

A new ‘urban lifestyle’ cycling store has opened this week on London’s Kings Road in Chelsea.

Specialising in electric and folding bikes as well as cycling apparel and accessories, cycling brand Velorution has chosen 325 King’s Road, managed by property firm Sloane Stanley, as the location of its fifth London store.

Velorution managing director Conrad Lewis explained: “At Velorution, our focus is on forward-thinking, innovative products and we aim to be the preferred destination of the urban cyclist.

“The Chelsea catchment has been a target location for us and having the opportunity to launch our range on the iconic King’s Road was one we could not miss.”

Commenting on the news, Hannah Grievson, property director at Sloane Stanley, added: “Velorution have secured some of the most prestigious bicycle and accessory brands in the world, and their products will certainly measure up to the level of luxury and high-quality merchandise offered by existing King’s Road retailers.

“From FaceGym’s collaboration with BoxMind to a pop-up from thedrug.store, the UK’s number one CBD retailer, the Sloane Stanley estate is a trailblazer in championing health and fitness brands.”

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