Leeds firm agrees new multi-million pound contract with Asda

Yorkshire firm Fullers Foods has secured an extension of its frozen food partnership with grocery retailer Asda.

The procurement agreement sees the Leeds-based company supply food for 175 of Asda’s branded products including frozen chips, vegetables, fruit and poultry.

Founded by siblings Jason Fuller and Adam Fuller, the firm is forecasted to make a turnover of just under £300m in 2019.

Jason Fuller, joint CEO of Fullers Foods commented: “Extending our long-term relationship with ASDA at a time when the UK food industry must work in partnership is key to our business.

“The strength of Asda’s customer base, coupled with the broad range of products from Fullers Foods, provides a solid foundation to continue to grow choice and improve efficiencies for ASDA customers.”