The world famous Greggs
Image Source: Mikey
Newcastle-based Greggs has reported a total sales increase of 15 per cent in the first 19 weeks of 2019.
Jane Imrie

Vegan recipe for success as Greggs sees sales uplift

Newcastle-based national bakery chain Greggs has reported a total sales increase of 15 per cent in the first 19 weeks of 2019.

The company reported that like-for-like sales in company-managed shops grew by 11.1 per cent in the 19 week period.

Greggs’ performance was primarily bolstered by the success of the brand’s vegan-friendly sausage roll, which gained huge publicity after its launch in January and was rolled out nationally after “demand outstripped supply” in participating stores.

It has also invested in having a presence in food-on-the-go locations, travel hubs and workplace areas.

Following the results, Greggs have indicated that forecasted sales for 2019 will be “materially higher” than the company was initially expecting.

Do you want to sell more to businesses in your region? Get Bdaily Marketing's latest Media Pack now to see how we can help →

Our Partners

Join the discussion as a guest or using , or Google

Top Ten Most Read