Chris Manson, chief executive officer of Newable at the launch of America Made Easy.
Jane Imrie

Newable launches partnership to boost US growth for SMEs

London-based business support firm Newable has partnered with an American firm to launch a new service to help SMEs ‘land and expand’ in the US.

Partnering with business services firm Avitus Group, Newable has launched America Made Easy, a service offering support to UK SMEs looking to expand into the US market.

Chris Manson, chief executive officer of Newable, explained: “America Made Easy will allow SMEs to focus on the thing that matters most – running their business without worrying about the complexities that come with starting in a new territory, particularly the U.S which unlike the U.K has vast nuances in terms of laws and processes across its states.”

The partnership aims to offer guidance to UK businesses hoping to expand internationally, covering issues such as location, recruitment, HR, payroll, IT and marketing.

Chris continued: “SMEs currently make up over 99 per cent of all U.K businesses, forming the backbone of the economy and often delivering innovation that is lacking from larger businesses – so it is vital that we empower them to thrive.

“The added current impact of Brexit uncertainty means that we are starting to see more businesses looking further afield than Europe for their growth plans.”

Josh Balster, Executive Vice President of Avitus Group, added: “Avitus Group exists to help businesses simplify, strengthen and grow by taking care of administrative services.

“America Made Easy will become a natural extension of this, allowing U.K businesses to break into the U.S market while we take care of the details. In Newable, we have an extremely capable partner with an exceptional track record in facilitating successful exports.”

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