Journey Further going places after landing travel group account
Performance marketing firm Journey Further has landed the paid search account for London-based tailored travel specialist Wexas Travel.
With offices in Leeds and London, Journey Further has experienced rapid growth since its establishment in 2017, reporting a 125 per cent increase in turnover last year.
Endorsed by honorary presidents including Sir Ranulph Fiennes and Sir Michael Palin, Wexas Travel has been offering tailored travel solutions since 1970.
Covering Wexas brands Wexas Travel, The Luxury Holiday Company, The Luxury Cruise Company and Best Served Scandinavia, the business will be working with the travel group to devise and implement a paid search strategy to improve ROI.
Dan Peden, strategy director at Journey Further commented: “Wexas are a great fit for us as they genuinely believe in our clarity at speed approach, with direct access to senior analysts being a key part of that.
“The team will be focussing on leveraging our channel expertise and travel sector knowledge to drive unprecedented performance for the Wexas brands.”
Ronan Gay, head of digital at Wexas Travel added: “Journey Further’s obvious expertise in the paid search market, knowledge of travel, their transparent approach and the direct relationships they offer with their analysts stood out for us.
“We are looking forward to a successful partnership with Journey Further.”
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