Member Article

5 Reasons you should NOT host an event

Maybe you had a seed of an idea about showcasing your business by hosting an event? Maybe this is the first time it’s crossed your mind? Look no further; we’ve collated the definitive reasons to convince you to avoid a deep dive into the ocean of event opportunity. You want to keep people apart

Events bring people together for a common purpose. Choosing to host an event will see you running the high risk of facilitating lasting relationships through networking. You and your team will be forced to build partnerships, meet prospects, and sell more products or services.

Inviting clients and prospects to an event they would genuinely be interested in; means they’ll be lured in by your non ‘salesy’ approach and unfortunately likely to accept your offerings. You’ll lumber yourself with a lot more work.

You’ll have to spend money and time

Champagne reception for your nearest and dearest clients, makes Joan in Accounts shudder. When you have an important message to communicate to a large audience of clients, employees or stakeholders, a simple email that they may, or more likely not read will probably suffice. Perhaps send it with the high importance exclamation mark, that might extend the attention span from the average eight seconds.

It will put your brand centre stage

Events command attention. If you’d rather your business was far from the limelight, it is essential to avoid this sort of commotion. An event will only encourage delegates to become company advocates and become further engaged in your brand. Sounds a bit clingy, better to keep them at an arm’s length.

People will be at risk of having fun

Keep morale at a consistent level by avoiding a yearly award show for employees or customers – winners are likely to have an unhealthy ‘spike’ in motivation and encourage others to aim to win in future years.

Make sure to put a stop to any staff conferences or seminars. Beautiful and alternate locations encourage inspirational and out-of-the-box thinking, no point causing an unnecessary distraction. Employees can meet colleagues in the break room and learn about innovations in their own time – engaging in refresher training is unnecessary.

Removing teams from the comfort of the office will encourage ‘over relaxation’ and cohesive working – consider the operational complexities of this before instigating, you will risk attracting new staff and regrettably retaining qualified staff for years and years.

Focus will be removed from your core business

Events require focus and expertise – you’re too busy being an expert in your own industry. Working with a national award winning event agency will just highlight a lot of hard work required to make your event a success. You’ll be forced to work with another team of experts, learn things you didn’t know, extend the reach of your expertise and showcase your skill. We get it, you were happy just cracking on, no point shouting about it – the day to day won’t do itself.

Be an event avoider – avoid the ocean of event opportunity, it is vast, deep and full of risk – best to stay safe, grounded and risk-free.

This was posted in Bdaily's Members' News section by Sophie .