re:production
Managing partners Phil Greenwood and Steve Hunneysett, of re:reproduction.
Rebecca Wayman

Newcastle commercial production firm bought by Dentsu Aegis Network

Dentsu Aegis Network has acquired Newcastle-based commercial production company re:production.

re:production, which was founded in 2010 by managing partners Steve Hunneysett and Phil Greenwood, delivers high-quality production solutions for TV commercials, animation and idents, and radio from its dedicated studios in Newcastle.

The agency employs 12 people who work with directors to create productions for advertising agencies and brands like Dreams, Lookers, Sage, Flymo & Ronseal.

Euan Jarvie, chief executive of Dentsu Aegis Network UK & Ireland, said: “re:production is a great cultural fit for our network. This move underlines our commitment to be a multi-centred UK business.

“It extends our presence and means we can maximise the opportunity for talent while also strengthening our capabilities and improving engagement with clients. I’m looking forward to seeing the outstanding work that re:production produce as part of this.”

The re:production team will continue to be led by Hunneysett and Greenwood who will oversee its integration into Dentsu Aegis Network’s northern operations.

Dentsu Aegis Network employs 775 people across Manchester, Leeds, Edinburgh and Newcastle, providing media, digital, creative, data and technology services.

It also follows the acquisitions of two other creative businesses in Manchester-based BJL and Whitespace in Edinburgh in the last 12 months.

Rachel McDonald, managing director of North, Dentsu Aegis Network, added: “re:production’s heritage in delivering stand-out work makes it a market leader in an area that we want to grow as a business.

“Content sits at the heart of what we do as a business, especially as clients look for more sophisticated ways of engaging with their customers. The addition of re:production marks a huge step forward for our ability to produce and distribute that content.”

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