CACI reveals exclusive global partnerships to enhance customer satisfaction

Consumer and location intelligence specialist, CACI has announced a series of new global partners.

CACI has partnered with a multi-national bank and Telefonica to provide data for the Location Dynamics platform.

Working with one of the top four banks in the UK, CACI can uniquely combine a high level of anonymous spend data with CACI’s proprietary Acorn classification system, unlocking both real world spend and demographics whilst maintaining anonymity.

This offer is unique to CACI and allows retailers, landlords and businesses to understand distribution of actual consumer spend by product sector, demographic and product category over time.

Alex McCulloch, director of CACI Property Consulting Group, said: “By connecting Acorn to our global partners’ understanding of spend and movement, CACI is able to see why consumers behave as they do and strengthen our position as market leaders in understanding who the customer is.

“We are able to look at the impact of specific events, such as Black Friday, sporting events or marketing launches and how these impact behaviours, as well as how shopper profile changes by hour.

“Acorn is the key that unlocks these big datasets and makes them relevant to brands and customers, we have created a unique offer translating complex big market data with CACI’s unrivalled understanding of the customer, whilst retaining full GDPR compliance and individual anonymity.

“CACI has already delivered projects utilising all three datasets simultaneously to FTSE 100 companies, this unique blend of cutting edge geolocation data, paired with our market leading consumer classification allows companies to unlock the GenZ consumer.”

In addition, by partnering with O2 Motion to connect anonymous data from users of the Telefonica network with Acorn, CACI will be able to understand and identify how consumers engage with place.

The final partnership pillar provides an understanding of people within a location, and sees CACI working with multiple suppliers of micro level anonymous mobile data derived from a broad suite of mobile apps.

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