PR firm steps out in style with PrettyLittleThing deal

Leeds and London firm Jaywing PR has secured a contract to deliver the latest public relations strategy for fashion brand PrettyLittleThing.

The online fashion retailer has partnered with the agency on a new sentiment-focused project to drive positive sentiment with its key target audience.

Jaywing PR, which has bases in Leeds and London, will offer consultancy on a strategic level to PrettyLittleThing in order to maximise media relations opportunities and support idea generation.

Speaking about the new partnership, Kate Dixon, managing director of Jaywing PR said: “It’s great to work with brands who share the same forward-thinking approach as we do.

“Our consultancy and media relations support will help PrettyLittleThing drive positive brand sentiment with their audience and we’re excited to work together to achieve fantastic results.”

Nicki Capstick, head of marketing at PrettyLittleThing, added: “We are excited to work with Jaywing PR and use their expertise to fuel our public relations strategy.”

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