London food tech startup takes bite of global market with new partnerships

A London-based tech startup has announced a series of new partnerships with grocery giants around the world.

Spoon Guru, which uses AI to enable grocery consumers find the right food for their dietary preferences, health objectives and lifestyle choices, has established partnerships with grocery retailers in the US, Netherlands, Australia and New Zealand.

US firm JET (part of the Walmart Group), Albert Heijn in the Netherlands (part of global retailer Ahold Delhaize), and Woolworths in Australia and New Zealand have all partnered with the startup, integrating Spoon Guru’s technology solution into their digital shopping platforms.

Markus Stripf, co-founder and co-CEO of Spoon Guru, commented, “Spoon Guru is passionate about helping food consumers across the globe and our expansion into new international territories makes this possible. “

Established in 2015, Spoon Guru has developed its food search & discovery engine in response to a growing demand for clarity around food products, combining AI and machine learning with nutritional expertise to cater to a range of dietary preferences and needs.

Markus added: “It’s incredibly rewarding to have the opportunity to help millions of consumers around the world to find the right foods for their personal needs.

“JET, Albert Heijn and Woolworths are all forward-thinking brands that share the same passions as Spoon Guru, making them the perfect partners for our business as we grow into a global solution.”