Michelin chef launches first theatre bar in London's West End
The first theatre bar of restaurateur Jason Atherton is set to launch within a historic London theatre.
Jason and his firm The Social Company is launching Pavlova’s within the Victoria Palace Theatre, with the bar named after famed ballerina Anna Pavlova whose statue stands on top of the venue.
The new 20-cover establishment in the West End theatre will offer a range of cocktails and beverages, as well as a selection of snacks and light bites for both lunch and dinner.
Sir Cameron Mackintosh, owner of The Victoria Palace Theatre, commented: “When I restored and extended the Victoria Palace Theatre, I planned to open part of the building as a bar available to the general public, not just theatregoers.
“I wanted to partner with one of London’s most brilliant restaurateurs - and to my mind Jason Atherton is top of the bill, so I was thrilled when Jason enthusiastically agreed to create Pavlova’s.”
Jason added: “I’m delighted to be launching Pavlova’s in Victoria’s bustling theatre district in partnership with Sir Cameron Mackintosh.
“The Victoria Palace Theatre is a stunning building and we’re honoured to now be a part of its longstanding history.”
Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning London email for free.
£100,000 milestone drives forward STEM work
Restoring confidence for the economic road ahead
Ready to scale? Buy-and-build offers opportunity
When will our regional economy grow?
Creating a thriving North East construction sector
Why investors are still backing the North East
Time to stop risking Britain’s family businesses
A year of growth, collaboration and impact
2000 reasons for North East business positivity
How to make your growth strategy deliver in 2026
Powering a new wave of regional screen indies
A new year and a new outlook for property scene