West London hair clinic gets a-head with Crystal Palace partnership
A West London hair clinic has teamed up with Crystal Palace Football Club to grow its reach and build brand awareness.
Chiswick Hair Clinic has joined the Crystal Palace Business Club in a bid to promote its services to the club’s fan base.
Formered in 2017 by former Harley Street Clinic physician Dr. Eibi Iniekio, Chiswick Hair Clinic specialises in hair transplants, using the extraction of individual follicles to minimise scarring.
Commenting on the new partnership, Luz Loizou of Chiswick Hair Clinic explained: “We wanted to get the brand in front of as many people as possible. We were already looking to expand our advertising and increase our brand awareness.
“Our demographic is male-orientated and focussed on people who would have the income to afford the procedure. Sport helps us reach out to those people and because Crystal Palace are based in South London, it helps us relate to the local community.”
As part of the partnership, the clinic’s branding is broadcast around Selhurst Park on crowd-facing LED boards, as well as appearing on StadiumTV and StatZone screens within the concourses.
Luz continued: “The association we get with a Premier League club through the Crystal Palace Business Club is important to us.
“The hope is that, through seeing it at the stadium, if people are considering having a hair transplant, we will be the place people think of coming. That can be achieved through creating more awareness of the brand.
“The initial period since starting the business has been about building our customer base and establishing a good reputation for the work we do, but now we’re ready to go to the next level.”
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