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Family-run firm Barrington Metalworks has joined the Newcastle United Executive Club in a bid to reach thousands of the football club's supporters.
Jane Imrie

Metalwork firm teams up with NUFC to solidify marketing strategy

A local metalworks firm has partnered with the Newcastle United Executive Club to boost its brand exposure.

Family-run firm Barrington Metalworks has joined the business club in a bid to reach thousands of Newcastle United supporters and promote its services.

As an Executive Club partner, the firm see their company branding displayed on crowd-facing digital LED boards, in addition to StadiumTV and StatTV screens located within the concourses and access to exclusive Q&A events with former players.

Based in Bedlington, the firm specialises in waterjet cutting, flame cutting, laser cutting, and profiling, and has grown from a father-and-son operation to a 24-strong team.

Owners Chris and Michael Robertson commented: “We joined the Executive Club, primarily, because we are Newcastle supporters; we were going to begin advertising at the same time to gain a bit of added exposure.

“It’s fantastic when you sit there and see your name going around the boards. It does give you a lot of pride, the fact that we can do that.

“A lot of our customers go to the match and once they’ve spotted us, they always mention it and ask about the partnership. It’s uplifting.”

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