London analytics firm raises £5.5m to accelerate AI capabilities

A London-based analytics company has raised £5.5m in equity funding in a round led by investment firm Ingenious.

Over-C Limited specialises in using AI, data and analytics to provide industry professionals with key insights for time-critical decision making.

The firm currently operates across the UK, Ireland and The Netherlands, working with sectors such as transport, retail, sport and manufacturing.

This latest fundraise, which bring the data firm’s total funding to £10m, will be used to accelerate its AI capabilities as well as expand its international footprint.

Guy Ranawake, investment director at Ingenious, commented: “Over-C has created and developed a management tool designed to improve mobile and field-based business processes and remote workforce operations.

“As an active investor and manager, we are delighted to support this award-winning company, setting new standards for managing operational performance. We look forward to working closely with Over-C to delivering solutions at scale.”

Michael Elliott, chief executive officer at Over-C added: “This new round of investment provides us with a solid platform of capital to scale our business alongside our customers in what is a worldwide market.”