Winning recipe for Leeds firm with national kitchen brand partnership

A Yorkshire communications agency has secured a contract with national kitchen retailer Kutchenhaus to grow its brand.

Leeds-based company We Are Boutique has partnered with the firm, owned by pan-European kitchen manufacturer Nobilia to support its ongoing national growth.

Specialising in media buying and planning, digital marketing and PR, the agency will work with the kitchen firm to boost brand awareness and support its network of franchisee partners.

In addition to working on the firm’s brand building strategy, We Are Boutique will support the firm’s plans to open a further nine showrooms in the UK by the end of 2019.

We Are Boutique’s head of PR, Chris Hughes, commented: “The whole agency is thrilled to be working with Kutchenhaus as it is a major brand in the kitchen retail space. It plays to our strengths and further bolsters our PR and social media credentials in the interiors’ market.

“We’re looking forward to driving the brand forward and developing marketing strategies which complement the company’s ambition.”

Sean Ford, head of sales and operations for Kutchenhaus, added: “We’re following an aggressive growth strategy over the next few years and felt that We Are Boutique’s PR and social media expertise, coupled with its experience of working with major homes and interior brands, set them apart.

“The agency also works with franchise businesses which is key to them understanding our market and business model.”