Flexible payments platform bags deal with Alexa Chung's fashion label

A London-based payments firm has secured a deal with fashion brand ALEXACHUNG to offer a flexible payment plan to the brand’s customers.

Laybuy, which enables customers to spread the cost of online purchases over six equal weekly payments, has partnered with the eponymous brand of television presenter, fashion designer and former model Alexa Chung.

The payments platform, which launched in May 2017, has partnered with the brand ahead of the launch of its pre-fall 2019 collection.

Gary Rohloff, co-founder and managing director of Laybuy, commented: “We’re delighted to be working with ALEXACHUNG in the UK and the timing is perfect with the pre-fall 2019 collection having recently launched.

He continued: “Brands recognise that customers want more options and better ways to pay, and that it needs to be done responsibly.

“That’s precisely what Laybuy has been designed to do, and we’re seeing a huge amount of interest from retailers in the UK wanting to take advantage of this.”

Edwin Bodson, managing director of ALEXACHUNG, added: “ALEXACHUNG is excited to partner with Laybuy and offer our customers a new way to acquire and invest in pieces from our collections.

“The flexibility offered by Laybuy is key for our audience and will only help to broaden our customer base.”