mobile
The yboo platform allows mobile customers to switch between deals by making personalized contract recommendations based on usage needs, signal strength and price.
Jane Imrie

Huddersfield startup grows global footprint with Australian tech investment

A Yorkshire data firm has secured investment from an Australian tech accelerator to expand its international presence.

Huddersfield-based company yboo has secured funding from Black Nova Group to launch into the Australian market.

The yboo platform allows mobile customers to switch between deals by making personalized contract recommendations based on usage needs, signal strength and price.

As well as supporting the firm’s overseas expansion, the funding will support its UK growth strategy focused on domestic talent acquisition and product development.

Martyn Gould, CEO and founder of yboo, commented: “We are delighted to have partnered with Black Nova Group to aid our launch in the Australian market.

“Our patented technology has the potential to help millions of Australian residents to achieve major savings on their mobile bills and thanks to the venture builders we are looking forward to realizing our international expansion plans.”

Alex Lennon, head of partnerships UK at Black Nova Group, added: “yboo is the natural choice for our first UK investment.

“Its ambitious team have created powerful and unique technology that has the opportunity to make a significant difference to the public across the world.

“We look forward to working in partnership with them as they scale up operations ready for new global markets.”

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