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Yorkshire Pro-Paving & Groundworks Limited will see its branding displayed on LED screens around Leeds United ground Elland Road.
Jane Imrie

Paving company cements new Leeds United business partnership

A Yorkshire paving firm has teamed up with Leeds United Business Club in order to boost its exposure and celebrate its regional roots.

Yorkshire Pro-Paving & Groundworks Limited has joined the business club in a bid to increase brand awareness.

Based in Otley, the company specialises in domestic and commercial hard landscaping projects, as well as groundworks packages.

As part of the partnership, Yorkshire Pro-Paving & Groundworks Limited will see its branding displayed on LED screens around Leeds United ground Elland Road at every home game, reaching over 30,000 supporters.

In addition, the business will feature on StadiumTV and StatZone screens located within the concourses, as well as on StatTracker social media content that is shared to the club’s official feeds.

Yorkshire Pro-Paving & Groundworks Limited’s project manager Andrew Jackson commented: “Most of the lads in the company are Leeds fans and the managing director, Tom Armitage, is a massive Leeds fan.

“Through the Leeds United Business Club, we’re trying to attract new business, whilst also reminding people that we’re still around.

“Since joining the Business Club, we’ve had more enquiries from the South Leeds area. We tend to work more in North Leeds because that’s where we’re located and where our reputation is strongest. I would expect that’s due to our recent paving works on Bremner Square and advertising at Elland Road.”

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