Amit Patel, owner of Berkeley Catering.
Jane Imrie

Catering firm tastes success with Crystal Palace business partnership

A South London food company has partnered with Crystal Palace Business Club in a bid to boost its brand exposure.

Berkeley Catering has partnered with the business club in an effort to engage with the team’s supporters on both a local and national scale.

Established around 25 years ago, the firm was renamed Berkeley Catering in 2007 under the ownership of Amit Patel, and specialises in providing catering services for B2B clients.

The partnership will see Berkeley Catering’s logo branding displayed on crowd-facing digital LED boards at Selhurst Park, as well as featuring on StadiumTV and StatZone screens located within the concourses.

In addition to matchday brand exposure,the firm will receive a selection of hospitality tickets and be invited to exclusive events, which have included guest speaker events at the stadium.

Berkeley Catering owner Amit Patel commented: “I think it’s the key club close to where we are, especially being based in south east London.

“We’ve highlighted that they’ve got an excellent fanbase, it’s a very well-supported club. I think we can all agree they’ve got a fantastic manager and some excellent players.

“We have a lot of football fans within the company as well, and we’ve all been happy with the partnership so far.”

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