'Pawsome' pet accessories startup sets sights on US expansion

A London-based startup that makes accessories for pets is expanding to the US after doubling its turnover in 12 months.

Hiro + Wolf, which produces items such as cat bow ties, dog bandanas and embossed ‘poo bag’ pouches, is in discussions with New York retailers following a year of record sales.

Launched in 2013 by animal lovers Bee Friedman and Amy Fleuriot, Hiro + Wolf is named after the duo’s own dogs and specialises in ethically sourced and manufactured pet accessories.

Bee Friedman, co-founder of Hiro + Wolf, explained: “We’re incredibly proud of our business and of the products we make. We feel passionate about sustainability and are delighted that we have succeeded in building a business built on ethical values.

After securing £5k funding from Start Up Loans - part of the British Business Bank - to grow the business, the pair launched the brand’s flagship store on Columbia Road in East London and a second store in Margate, Kent.

Hiro + Wolf is now in talks with multiple pet boutiques in New York, and hopes to develop a customer base in the US as a result.

Co-founder and accessories designer Amy Fleuriot commented: “It’s fantastic that only six years after we set up we’re now expanding to New York.

“Starting a new business isn’t for the faint-hearted, but seeing our business thrive internationally has been hugely rewarding.

“We wouldn’t be where we are today without the initial funding and support from Start Up Loans.”

Richard Bearman, managing director of Start Up Loans, added: “We’re delighted that we helped Bee and Amy set up such a fantastic business that meets a growing demand for environmentally-friendly and sustainable products.”