Brow bar takes shape on London's ‘iconic’ King’s Road

A cosmetic brow and eyelash specialist has chosen King’s Road in Chelsea for the location of its newest space.

Blink Brow Bar has taken a 889 sq ft unit at 341 King’s Road from property management Sloane Stanley, which set to launch officially in September after trading in a temporary fit-out throughout the summer.

Launched in 2004, Blink Brow Bar now has a global portfolio of over 30 locations, offering a range of drop-in brow and eyelash services to capitalise on a growing demand for ‘fast beauty’.

Vanita Parti, founder of Blink Brow Bar, commented: “September marks another fantastic milestone for Blink Brow bar, with the announcement of our next permanent store.

“Having had a longstanding dream to open a bar on the iconic King’s Road, it’s a real triumph for our brand’s expansion to have sealed this deal.

“With a flexible drop-in service and award-winning products, our concept fits in perfectly within the bustling lives of Chelsea residents and professionals.”

Hannah Grievson, property director at Sloane Stanley added: “Blink Brow Bar is a brilliant addition to the King’s Road with their innovative and convenient ‘fast beauty’ approach which appeals to modern lifestyles and more specifically, the Chelsea audience.

“Wellbeing concepts in particular benefit from the high footfall on the Kings Road, that boosts drop-in appointments.

“The store will be a testament to the popularity of the brand and perfect match to our location within the heart of Chelsea.”