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Reputation management specialist Definition is moving its Northern base to One Park Row in the centre of Leeds.
Jane Imrie

Leeds city centre relocation for PR firm following global client wins

A PR and communications business has announced the relocation of one of its main offices amid a period of growth.

Reputation management specialist Definition is moving its Northern base to One Park Row in the centre of Leeds.

Originally founded in Harrogate in 2006, the business now has offices in London, Leeds and Dubai.

Following the firm’s first major acquisition in January last year, Definition increased the size of its London team as well as extend its EMEA proposition through the Dubai base.

In the past two months, the firm has secured £350k of new accounts with both national and global clients, including drinks logistics provider JF Hillebrand, healthcare specialist Benenden Health and international business consultancy Manifesto Growth Architects.

Definition’s managing director Louise Vaughan commented: “We’re absolutely thrilled with the fantastic calibre and scale of our recent wins, which underline the strength of our people and our goal to define, refine, project and protect the reputation of the businesses and individuals we work for.

“We have ambitious growth plans and Leeds is the perfect place to start our next chapter and deliver sustained growth alongside London and Dubai.

“With the strength of the regional economy, underlined by several major organisations including Channel 4 relocating here, we’re proud to call Leeds our home and we look forward to being an even more active part of the city’s business community.”

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