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As a Newcastle United Executive Club partner, Adkins & Cheurfi will see their company branding displayed on LED boards throughout every home game.
Jane Imrie

Serving of success for hospitality specialist with Newcastle United partnership

A Sunderland hospitality recruitment agency has partnered with Newcastle United Executive Club to boost its brand.

Adkins & Cheurf has joined the business club in a bid to enhance its exposure and reach over 50,000 Newcastle United supporters through displayed branding at St. James’ Park.

Formed in 2016 by Dean Adkins and Melika Cheurfi, the firm specialises in recruiting for all positions within the hospitality industry, including management, chefs and back office support.

As a Newcastle United Executive Club partner, Adkins & Cheurfi will see their company branding displayed on LED boards throughout every home game.

In addition, the business is given a selection of hospitality tickets and is invited to exclusive partner events that have included Q&A Evenings with former Newcastle players.

Since joining Newcastle United Executive Club, the business has further extended its association with the football club by winning a contract to supply chefs in the club’s kitchen.

Melika Cheurfi commented: “People see that we’re associated with Newcastle United, who are such a big brand, We’ve had some great feedback from both clients and staff who have spotted us when they’ve been watching the match.

“Newcastle is the heart of our business. It’s where we’ve been supplying since we set up. The Executive Club helps solidify our reputation in the area.”

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