Global to reach over 36 million Metro passengers a year with exclusive Nexus deal
A media and entertainment group has signed a ‘major’ advertising deal with Tyne & Wear Metro operator Nexus.
The new agreement will see media company Global as the exclusive outdoor advertising partner, with advertising displayed in Metro’s 60 stations across the North East.
As part of the deal, Global will add 30 new digital displays to the largest stations, as well as working with Nexus to help advertisers understand audience behaviours on the Metro network.
Metro services director, Chris Carson, commented: “I’m delighted that we are working together with Global on our outdoor advertising contract. The new digital display screens will be an exciting development to our stations and will really add to the Metro customer experience.
“The Tyne and Wear Metro carries more than 36 million passengers a year, so our stations provide hugely attractive environments for brands to execute their advertising campaigns.
“Full motion screens give our key stations a modern look and feel, creating world-class station environments that surprise and delight customers. Effective advertising also generates vital revenue that we invest back into our services. I am looking forward to seeing some really exciting outdoor campaigns using this new technology on Metro.”
Mike Gordon, chief commercial officer at Global, added: “This is a fantastic result enhancing our ever-expanding digital estate and transport portfolio.
“This partnership with Nexus promises to create new and innovative opportunities for advertisers. We’re looking forward to working alongside our partner Nexus and advertisers to launch dynamic outdoor campaigns across one of the UK’s most creative cities!”
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