'Green' electric scooter retailer opens first London store

A business specialising in electric scooters has opened its first London store in Belgravia.

Glastonbury-based company Pure Scooters launched its new store last week, following the firm’s recent acquisition of London Electric Scooters.

The brand has already gained a celebrity following, with stars including England cricketer Jason Roy and singer Lewis Capaldi posting videos on Instagram using their scooters.

Currently illegal to use on UK roads and pavements, electric scooters can only be used on private land with permission from the land owner.

Pure Scooters CEO Adam Norris, former director of financial giant Hargreaves Lansdown, said: “We are delighted to open our first store in London. After our recent acquisition of London Electric Scooters, it gives us a further foothold in the capital.

“We have seen a huge uptake in companies and individuals buying our electric scooters for use on private land. We have had lots of motorsports teams and drivers take advantage of our customised products, for instance, for use around the paddocks. Many take them abroad to use where they are legal.

“Opening the store in London allows us to be ready for when they are legalised in the UK and gives our customers somewhere central to view our wide-range of scooters and come for advice and repairs.”