Ted Baker to strengthen global presence with Japanese retail partnership

Fashion brand Ted Baker has appointed a Japanese retail license partner to accelerate growth in Japan.

Sojitz Infinity has been appointed as the firm’s Japanese retail licence partner, leveraging its local market knowledge to build on the brand’s existing footprint in the country.

The partnership, which is anticipated to begin in October and run initially for five years, aims to drive the long-term expansion of the Ted Baker brand in the region.

With the new partnership, Ted Baker will have a total of 17 retail licence partners around the world.

Lindsay Page, chief executive officer of Ted Baker, commented: “We are very excited about the next stage of growth for the Ted Baker brand in Japan.

“Over recent years, we have invested in introducing Ted Baker to Japanese customers and we are confident that our new Japanese Retail Licence Partner will build on this platform and deliver meaningful long-term growth.

“In Sojitz Infinity, we have an extremely capable partner that brings local market expertise to our brand alongside our already well-established design, buying and merchandising skillset.

“This combination will drive an acceleration in performance of the business. We firmly believe that Japan has the long-term potential to be an important market for the Ted Baker brand.”