Lewis Hamilton launches international plant-based burger chain with London opening

Formula One world champion Lewis Hamilton has partnered with hospitality firm The Cream Group and Beyond Meat investor Tommaso Chiabra to launch an international plant-based burger chain.

Plant-based eatery Neat Burger is set to officially open its first outlet next week (September 2) at Regent Street, in the heart of London’s West End.

Neat Burger will serve patties specially created by its team of chefs in collaboration with plant-based meat alternative Beyond Meat, in order to meet a growing demand for plant-based food options.

Ryan Bishti of The Cream Group commented: “Neat Burger aims to change the way we view our eating habits. We’re not preaching or shaming people for eating meat. We’re offering an alternative that tastes as good as, if not better than meat.”

Neat Burger’s menu will consist of three, core burgers - ’The Neat,’ ’The Cheese’ and ’The Chick’n’, as well as ’The Hot Dog,’ with sides including skinny fries, sweet potato fries and tater tots.

The firm is planning to expand the concept globally with 14 franchises scheduled to open over the next 24 months.

Lewis Hamilton explained: “I’m very passionate about being kinder to our world and also really respect Neat Burger’s commitment to more ethical practices and supporting small businesses, so this is something I’m also really proud to support.”

“Beyond Meat is an incredible partner and I can’t wait to work with the team to expand Neat Burger internationally.”

Tommaso Chiabra, UNICEF Ambassador and early backer of Beyond Meat, added: “The meat industry is the biggest contributor to greenhouse emissions and its environmental impact is no longer sustainable together with the growth of the population.

“Neat Burger aims to disrupt the non-sustainable food industry and become a force for good.”