Brownhill Insurance Group has teamed up with Crystal Palace Business Club to promote its services.
Jane Imrie

Insurance firm teams up with Eleven Sports Media in Crystal Palace business sponsorship

A Bromley-based insurance firm has partnered with Eleven Sports Media to promote its services through Crystal Palace Business Club.

Brownhill Insurance Group, which specialises in B2B insurance brokerage, has teamed up with the business club to reach the team’s fans and promote its services.

The partnership will see the family-run firm’s branding displayed in front of more than 20,000 supporters on crowd-facing digital LED boards, StadiumTV and StatZone screens during every Crystal Palace home game.

Founded in 1980, the family-run company initially offered life and motor insurance before primarily operating as a B2B insurance broker.

Brownhill Insurance Group’s commercial manager, Ben Henderson, commented: “We joined the Palace Business Club because it’s where we’re based, but we’re also fans of the club. It is in our catchment area, around potential clients we’d like to be working with.

“My father and I are both Palace fans and we’ve been going to Selhurst Park for almost 30 years. We are very pleased for our business to be associated with a well-established Premier League brand like Crystal Palace.”

“We’ve had feedback from other fans who have seen our branding and said that we’re everywhere. People have noticed and it’s helped to cement pre-existing relationships that we have with other businesses.

“We’re raising brand awareness by being a Business Club partner and being associated with Crystal Palace. It’s exciting.”

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