Car broker Nucar has partnered with Leeds United Business Club in order to reach the club’s fanbase and promote its platform.
Jane Imrie

Car broker drives growth with new Leeds United business partnership

A West Yorkshire-based car broker has teamed up with Leeds United Business Club in order to boost brand awareness.

Nucar has partnered with the team’s business club in order to reach the club’s fanbase and promote its platform.

Founded by Julian Howarth in 2012, Nucar aims to save customers money and provide impartial advice.

The partnership with the business club and Eleven Sports Media will see Nucar branding displayed to more than 30,000 fans during every match day at Elland Road.

In addition, Nucar will be invited to exclusive networking events, that have previously included Q&A evenings with club legends such as Eddie Gray, as well as access to matchday hospitality tickets throughout the season.

The company will also feature on Stat Tracker social media content that is shared on the club’s official Twitter feed.

Nucar founder Julian commented: “We’re a trusted local business based here in Leeds. I’m a proud Yorkshire man and in turn, this makes our family-run Leeds based company something to be proud of.

“We wish to cement ourselves within our local area and an increase in brand awareness – the Leeds United Business Club helps us achieve that.”

“It was the personal aspect that convinced me to say, ‘let’s go for it!’. I’m a season ticket holder at Leeds United with my two sons.

“It’s about the brand credibility that goes with the Business Club, I feel being associated with Eleven Sports Media and Leeds United shows we are a brand you can trust. Not just some faceless internet based company.”

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