Mortgage specialist trufe. has partnered with Leeds United Business Club.
Jane Imrie

Mortgage broker unlocks brand potential with Leeds United business partnership

An independent mortgage broker has strengthened its brand awareness by becoming a Leeds United Business Club partner.

Mortgage specialist trufe. has partnered with the team’s Business Club, which will see its branding displayed to over 30,000 fans throughout every Leeds United home game at Elland Road.

Founded by Phil Green earlier this year, trufe. is based at the Kirkstall Forge in Leeds and specialises in residential mortgages, commercial borrowing and insurance.

The firm joined the business club as part of its ambition to boost its national brand exposure as well as honouring its Yorkshire roots.

In addition to being displayed on crowd-facing LED screens, the firm’s branding will be featured on StadiumTV and StatTV screens located within the stadium’s concourses as well as StatTracker social media content that is shared on Leeds United’s social media feeds.

Leeds Business Club partners are also eligible to attend exclusive events - which have included a Q&A evening with club legend Eddie Gray - and gain access to a selection of matchday hospitality tickets.

Commenting on the partnership, trufe. founder Phil Green said: “The association with the badge, the association with the city, the brand works well with Leeds United. We want to grow our reputation.

“The perception is that we’re partnering with the Leeds United Business Club and therefore we’re a reputable, sustainable business. It’s about brand awareness.

“I don’t expect people sat in the ground to suddenly think, ‘I need to sort my mortgage out’. It’s not going to lead to a stream of people at the door. But what it does do is lead to that subliminal brand endorsement and credibility. It helps us showcase that we’re a local company with national reach.”

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