OnTheMarket partners with "biggest housebuilder in Britain" in first listing agreement

Property portal OnTheMarket has teamed up with Barratt Developments in its first housebuilder portal listing and advertising agreement.

The deal will see OnTheMarket list residential developments and properties for sale from the developer’s three consumer brands, Barratt Homes, David Wilson Homes and Barratt London.

The firm anticipates by partnering with Barratt Developments, which sold almost 18,000 homes in the first half of 2019, will expand its offering while meeting the growing demand for UK housing.

Helen Whiteley, commercial director of OnTheMarket, commented: “In addition to building the number of contracted agents rapidly, it has been a stated objective for OnTheMarket to address the wider property market.

“New homes developers have been our first focus in broadening our advertiser base and I am delighted that the first housebuilder to join us is the leader in its field. It’s another milestone moment as we continue to deliver our transformational growth strategy.”

Jeremy Hipkiss, group sales and marketing director of Barratt Developments, added: “We are always looking for effective ways to promote our high quality homes to new audiences.

“In the highly competitive property portals space we have watched OnTheMarket go from strength to strength with active backing from property professionals and with a website that showcases properties effectively.

“We are pleased to be the first housebuilder to work with OnTheMarket to list developments from across our business and we look forward to working with the team to reach more customers.”