Healthcare firm co-founded by Yorkshire entrepreneur secures deal with Tottenham Hotspur
A consumer healthcare company founded by a Yorkshire-based entrepreneur has secured an extension on its deal with partner Tottenham Hotspur.
Clinova has announced that it will continue as the club’s official sports hydration supplier for the 2019/2020 season.
Co-founded by Bradford-based businessman Arsalan Karim, Clinova specialises in a range of wellness products and digital solutions.
The deal will see the firm provide its soluble hydration tablets product O.R.S, which was developed after the firm heard Yorkshire County cricket club coach talking on the radio about the limitations of existing rehydration solutions, to the first team, development squad and women’s teams.
Arsalan Karim, co-founder and director of research and development for Clinova, commented: “This is excellent news. Tottenham Hotspur is one of the leading football clubs in the world and our new extended agreement with them reinforces Clinova and our O.R.S product’s position firmly at the elite level of professional football.”
“Tottenham Hotspur has been a fantastic ambassador for Clinova during the past two years. We have worked closely with Spurs’ medical team to show how O.R.S can enhance player performance. Now we hope to innovate and develop other products together in the future.”
Fran Jones, head of partnerships for Tottenham Hotspur, added: “We are delighted to announce this new agreement with Clinova.
“The club prides itself on leading the way with our approach to sports science to support our ability to maximise player performance in both training and matches.
“Clinova has demonstrated a fantastic track record for developing best in class products including O.R.S and as such, they will be an excellent complement to the work we are already doing.”
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