London tech startup Lifted secures £1.5m to ‘transform’ elderly care

A London-based care startup has raised £1.5m in seed funding in a bid to ‘transform’ the home care sector.

Home care provider Lifted has secured funding to expand its proposition of harnessing technology to data to help older adults live at home for longer.

The firm’s proprietary Care Management Platform enables families to get real time updates on care, leave instant reviews, and see a set of wellness data about their loved one.

Rachael Crook, former Cabinet Office and McKinsey Consultant, co-founded Lifted with corporate venture builder Zero 1 after a frustrating experience trying to arrange care for her mother after she was diagnosed with dementia aged 56.

Rachael commented: “There are few more important decisions than who to trust to look after your loved ones. Yet the current market is broken with a lack of transparency, poor quality care and poor working conditions for carers. Precious data languishes in paper files.

“Lifted is on a mission to change this by harnessing the power of technology and data to transform the quality of care and improve the lives of carers and families.”

The seed funding will be used to support the startup’s research and development, which is aimed at creating services that increase the quality of patient care by using behavioural change models and AI-based analytics.

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