‘Iconic’ British fashion brand launches first standalone shop in Camden

An ‘iconic’ British fashion retailer has officially unveiled its first standalone shop in Camden in North London.

LabTech, owner of Camden Market, has announced the launch of a new Fred Perry store at 255 Camden High Street.

Spanning two floors, the store has been designed by retail studio company Rizlly, and features a contemporary space with concrete floors centered around spotlights, mimicking a stage-like presence on the shop floor.

Curated by Mat Bancroft, the basement will serve as an exhibition space inspired by the local area’s artists and icons, bringing together rare original artefacts and images that trace elements of Camden’s musical history from 1966 to the present day.

Jenna Barry, LabTech’s senior asset manager, commented: “Fred Perry is an iconic fashion brand and the opening of its first standalone store in the area strengthens LabTech’s retail offering by marking a new chapter for Camden’s High Street.

“The brand’s British routes and commitment to creating a store centred around the area’s musical scene will be a key footfall driver for this area of North London, among other popular brands located here such as All Saints, Urban Outfitters and Ray-Ban.”

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