Digital fashion retailer surpasses £1m net revenue mark amid strong trading results

Online women’s fashion brand Sosandar plc has revealed its half-year trading update to September 30 2019.

The company expected to report revenue of £2.82m for the period, a 53 per cent increase against the same period the year prior. This is said to reflect the progress made, with Q2 up 84 per cent and September up 112 per cent.

This month alone, the company’s net revenues (post returns) have surpassed £1m. Sosandar made a decision in Q1 to hold back customer acquisition funds to invest in future months and drive revenue. Acquisition funds have now been deployed.

The investment that has been made into the product team across all areas, including design, buying, merchandising and garment technology, has resulted in the product range, as measured by number of intake styles, more than doubling year-on-year, too.

Over this period, customers have supposedly begun to place repeat orders more frequently, whilst the returns rate has reduced to 49 per cent, from 52 per cent in the prior year.

Sosandar will announce its interim results on November 27, 2019.