Leeds consultancy boosts growth drive with acquisition of healthcare firm

A Leeds-based insight consultancy has acquired a local product testing and healthcare specialist as part of its ongoing growth.

Trinity McQueen has acquired Allto Market Research, which is also headquartered in Leeds and works with multinational brands such as Nestle, Cereal Partners Worldwide, SC Johnson and KCI.

This move takes the combined business to 75 employees with offices in London and Leeds, and forms part of its wider strategy to expand both in the UK and internationally.

Co-founder of Trinity McQueen, Anna Cliffe, commented: “I am delighted that the Allto team are joining us to broaden our range of consultancy services and give us access to new, international markets.”

Founder of Allto Market Research, Duncan McCallum, added: “We’re pleased to team up with an ambitious, award-winning consultancy like Trinity McQueen.
“We were attracted by its unique behavioural positioning and impressive track record of growth.

“There are great synergies between the two companies, and we look forward to expanding our services together in the UK and globally.”