Security firm locks down brand exposure with West Ham home ground partnership

A local security firm has boosted its profile by partnering with the London Stadium Business Club.

JAR Site Solutions has joined the business club at the home ground of Premier League team West Ham United in a bid to reach out to the club’s 60,000 fans.

Formed by Jon and Alisha Riches in 2017, JAR Site Solutions specialises in providing security staff to a range of clients, from large stadiums and arenas to schools and colleges.

As a partner of the London Stadium Business Club, the firm will see its company branding featured on a large LED screen at the front of the former Olympic Stadium, as well as appearing on pitch-facing mid-tier boards.

In addition to matchday brand exposure, JAR Site Solutions also have access to partner events, which have previously included Q&A evenings with the likes of Neil ‘Razor’ Ruddock and Sir Trevor Brooking.

JAR Site Solutions co-founder Jon Riches commented: “[The partnership] gives us an added level of prestige, being involved with the London Stadium; we can say that we are associated with worldwide brands.

“Being able to put the Business Club logo on emails and marketing material gives us that extra layer of respectability, our clients understand what it means to be associated with Premier League clubs.”