£50m investment for Galliard Homes' latest £140m London development

Galliard Homes has launched TCRW SOHO in central London worth £140m.

The scheme consists of 92 apartments, located on Oxford Street at the corner of Dean Street, above Tottenham Court Road’s Crossrail interchange.

It has generated over £50m worth of off-plan sales to a wide range of buyers including owner occupiers, investors and parents buying ‘study-pads’ for their student children.

During the launch, Galliard Homes released 81 apartments at TCRW SOHO, and over 30 apartments (almost 40 per cent of the released stock) sold off-plan.

Designed by architectural practice Hawkins\Brown with specification and interior design by Argent Design, TCRW, an acronym for Tottenham Court Road West, will provide 74,675 sq ft worth of residential accommodation and 9,939 sq ft of retail space, located above the new Tottenham Court Road Crossrail Interchange.

David Galman, sales director at Galliard Homes, said: “Over the next five to 10 years Soho and Oxford Street will become one of Prime Central London’s most sought after residential addresses.

“Our TCRW project, alongside other new luxury developments, is transforming the top of Dean Street into a residential destination alongside new retail outlets designed as entertainment venues and brand ambassadors rather than traditional retail sales spaces.

“Pedestrianisation, Crossrail and Electric vehicles are the three major ‘game changers’ for Oxford Street, making the West End a cleaner, much less congested and quieter place to live.”

Scheduled for completion in summer 2022 the development will comprise two new buildings, one Art Deco and the other Georgian-inspired in style, bordered by Oxford Street to the north, Great Chapel Street to the west, Dean Street to the east and Diadem Court to the south.

David Galman added: “The strong off plan sales at TCRW show that discerning people understand what Oxford Street is set to become and are buying into a location that is benefiting from massive regeneration and transformation into a residential address.”