Lane7 team to launch new ‘premium’ family offering in North Shields
The team behind boutique bowling brand Lane7 is set to launch its latest concept in the North East this week.
Gutterball Alley is set to open its doors on December 13 at the former Star Bowl site at Royal Quays in North Shields.
Lane7, which has sites in Newcastle, Middlesbrough, Birmingham, Aberdeen, Liverpool and Sheffield, has launched the new concept in an effort to offer a ‘premium’ family experience.
Following a two-month refurbishment, the premises has been transformed into a leisure destination with a range of activities.
The new venue will feature 16 bowling lanes, ping-pong tables, arcade games, a 9-hole mini golf course, batting cages, food offering and bar, and is set to create 25 full and part time jobs for the local area.
Tim Wilks, owner of Gutterball Alley, said: “We wanted to bring the soul and flavour of Lane7 paired with a family friendly offer.
“Gutterball Alley is for the parents who dread a trip to lifeless entertainment venues that cater only for kids. Our new venue is a premium family-friendly entertainment destination that has something for everyone to enjoy.
“We’ve learned so much in the last five years from operating in the bowling and entertainment market. We want to use that knowledge and replicate it in the family market with the hopes of another success we can then build on.”
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