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A1M Steel has joined the London Stadium Business Club in a bid to boost its brand exposure and reach the Premier League team’s 60,000 supporters.
Jane Imrie

Steel firm strengthens brand exposure with West Ham home ground partnership

A Dartford-based steel fabrication company is the latest business to partner with the business club at the home ground of West Ham United.

A1M Steel has joined the London Stadium Business Club in a bid to boost its brand exposure and reach the Premier League team’s 60,000 supporters.

Founded in 2017 by by Adam Burdis and Matthew Turner, A1M Steel specialises in steel fabrication for both domestic and commercial projects.

As part of the partnership, the firm will see its logo displayed on LED screens at the former Olympic Stadium throughout every West Ham United game.

In addition to matchday brand awareness, the business also gains access to partner networking events and opportunities, which have previously included Q&A evenings with West Ham legends, such as Neil ‘Razor’ Ruddock and Sir Trevor Brooking.

A1M Steel director Adam Burdis commented: “It’s a great platform for us to reach out to people and helps us gain more exposure as a company.

“It’s not necessarily about getting calls directly from fans at the game; it’s about getting our name out there so that people become familiar with us.

“It makes us proud to see our company associated with the London Stadium and West Ham United. We have West Ham supporters and other football fans working within the business and it’s great for them to see the company they work for involved in football sponsorship.”

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