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The venue aims to provide an enclosed gaming experience, with a number of PC and consoles set up for competitive gaming.
Jane Imrie

‘UK’s largest gaming arena’ to open on London’s Oxford Street

A new gaming venue is set to open its doors later this week in the heart of London.

High street video games retailer GAME has partnered with gaming LAN specialist Belong to launch a new venue within House of Fraser on Oxford Street.

Taking 7,500 sq ft of space in the lower ground of the department store, the venue aims to provide an enclosed experience, with a number of PC and consoles set up for competitive gaming.

Within the venue, Belong will also showcase its first pro-room built and designed for professional esports players and upcoming amateur teams to practice and compete, as well as streaming stations for established or budding influencers, and two purpose-built gaming rooms for parties and functions.

Martyn Gibbs, GAME CEO, commented: “This has been such an exciting project and one we are very proud of.

“Joining the Sports Direct group has given GAME and Belong further opportunities, Oxford Street is the perfect place to create the best retail and gaming experience for players.

“This is a new look and feel for GAME and our largest BELONG arena to date. “We are very much looking forward to creating some great tournaments and in-store offers throughout Christmas and 2020.”

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