Leeds marketing automation specialist bags six-figure investment to grow workforce

A Yorkshire-based company specialising in marketing automation has secured a £350k investment from NPIF – FW Capital Debt Finance to boost its ongoing growth.

Force24, which is based in Leeds, has secured the six-figure sum from the fund, which is managed by FW Capital and part of the Northern Powerhouse Investment Fund (NPIF).

A marketing automation software as a service (SaaS) company, Force24 was founded in founded in 2010 by managing director Adam Oldfield.

The firm, which employs upwards of 50 people and has seen its turnover grow by 45 per cent this year, plans to use the funding to accelerate growth by investing in additional sales staff, increasing marketing activity, developing the platform and acquisition of supporting products.

Nick Washbourne, Force24 commercial director, commented: “Force24 has gained a strong foothold in the UK market and is in a great position to continue on our growth curve.

“We are grateful to FW Capital for their support. They were extremely knowledgeable and really understood our business, making them the ideal funding partner.”

Steve Teasdale, investment executive at FW Capital, added: “Force24 is an established business with a strong customer base and an experienced management team with a clear vision for growth and development.

“They have a team of passionate marketing experts with a range of skills including strategy, design and technical development. This expertise is reflected in the strong pipeline of future projects, which present a fantastic opportunity for growth.

“It is the right time for Force24 to accelerate its growth and we are delighted to have been able to provide the funding to allow the company to reach its potential.”