Yorkshire Boilers' logo displayed crowd-facing LED boards at Elland Road.
Jane Imrie

Boiler specialist turns up the heat with Leeds United business partnership

A Yorkshire-based boiler specialist has bolstered its profile by joining the Leeds United Business Club.

Yorkshire Boilers has partnered with the business club in a bid to reach over 30,000 supporters each matchday through branding displayed at the team’s home ground at Elland Road.

Established by James Elston in 2013, Wakefield-based firm Yorkshire Boilers specialises in boiler installation and serves customers across the country.

The partnership will see the firm’s logo displayed on crowd and pitch-facing LED boards, as well as featuring on StadiumTV and StatTV screens within the concourses.

In addition, the company will gain access to a selection of matchday hospitality tickets and exclusive partner events, which have included Q&A evenings with club legend Eddie Gray.

As part of the partnership, the firm also sponsors StatTracker social media posts which are shared to Leeds United’s official channels.

Commenting on the partnership, Yorkshire Boilers founder James Elston explained: “Being associated with a high-level football club like Leeds United makes people think higher of your business. There’s a respectability attached to it.

“The perception is that we’re a quality company that’s able to showcase ourselves in the right places.”

“From a personal point of view, it’s great to see our branding in such an iconic stadium. Elland Road and the supporters are renowned as some of the best in the country. It does give you a sense of pride, seeing the company linked to Elland Road and Leeds United.”

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