Greggs kicks off Veganuary with launch of new offering

Newcastle-based bakers Greggs has officially launched its latest product in a bid to cater to the growing vegan market.

The company has officially unveiled its new vegan steak bake - the latest addition to its growing plant-based range.

The meatless version of the brand’s original steak bake is the second vegan product to be launched.

Launched today (January 2), the steak bake comes a year after Greggs unveiled its vegan sausage roll in a bid to meet growing demand for plant-based meatless products.

The North East company gave customers a sneak peek at an early unveiling on the evening of January 1 at its store on Grainger Street in Newcastle.