Leeds and London marketing firm expands European footprint with latest contract

A performance marketing agency with offices in Leeds and London has strengthened its portfolio with a new European client.

Journey Further has been appointed by holiday provider Villa Plus to handle its digital strategy and delivery across paid, organic and social channels.

The agency, which also has offices in Manchester, will be responsible for PPC, SEO, programmatic, paid social, digital strategy, and both digital and traditional PR for the holiday specialist, which operates villas in 19 destinations across Europe.

Dan Peden, strategy director at Journey Further, commented: “We are extremely excited to be working with such a well known and respected company as Villa Plus.

“The travel industry has had a turbulent year, yet we recognise the ambitious growth targets Villa Plus has, both in the short and long term, and believe that by implementing a fully data-driven and integrated approach, we will be able to help them deliver such growth.”

Simon Lifford, head of sales & marketing at Villa Plus, added: “As a business, we need to push the boundaries of performance marketing, which we weren’t able to do before.

“Journey Further’s clarity at speed model plays directly into this, and with their data-driven approach consolidating all our marketing activity to one agency made sense.”